This is a guest post from Rosie Toe who has just completed a placement at VERCIDA.com as part of her Year in Business degree at Royal Holloway. Rosie is studying BSc Management with Marketing (Year in Business) and I very much enjoyed visiting Rosie at the VERCIDA offices in London and hearing from her manager about the excellent work she had been doing during her placement. In this article Rosie tells us about some of the key projects she has worked on, the benefits she sees in working for a SME and also links to an article she wrote for VERCIDA about how to spot a great internship. Rosie tells us:
I have just finished my placement at VERCIDA.com, a diversity
and inclusion organisation that aims to promote and achieve equality within the
workplace by providing jobseekers and organisations a platform to advertise and
search for inclusive roles within an organisation.
and inclusion organisation that aims to promote and achieve equality within the
workplace by providing jobseekers and organisations a platform to advertise and
search for inclusive roles within an organisation.
VERCIDA stands for Values, Equality, Respect, Culture,
Inclusion, Diversity and Accessibility.
Inclusion, Diversity and Accessibility.
It has been a particularly exiting time for me to complete my
placement, as Diversity Jobs became VERCIDA, a global platform, who’s transformation
required some major changes within the business, including the creation of the new
website www.vercida.com.
placement, as Diversity Jobs became VERCIDA, a global platform, who’s transformation
required some major changes within the business, including the creation of the new
website www.vercida.com.
During my time at VERCIDA I saw first hand the trials and
tribulations that rebranding a company brings, I also got to see the great
results that were starting to be achieved at the end of my placement. One of my
main roles during my time at VERCIDA was creating content for the website, for
both our clients and to promote ourselves. I learnt a lot about SEO (Search
Engine Optimisation), WordPress, Social Media, Analytics and much more during
my placement, which meant that I was able to learn how the terms and techniques
that I had been taught in my first two years at Royal Holloway were put into
practise.
tribulations that rebranding a company brings, I also got to see the great
results that were starting to be achieved at the end of my placement. One of my
main roles during my time at VERCIDA was creating content for the website, for
both our clients and to promote ourselves. I learnt a lot about SEO (Search
Engine Optimisation), WordPress, Social Media, Analytics and much more during
my placement, which meant that I was able to learn how the terms and techniques
that I had been taught in my first two years at Royal Holloway were put into
practise.
During my time
at VERCIDA I was involved in a number of projects, here are three that standout
for me:
at VERCIDA I was involved in a number of projects, here are three that standout
for me:
1.
Managing the
transfer of articles from the Diversity Jobs to VERCIDA.com.
Managing the
transfer of articles from the Diversity Jobs to VERCIDA.com.
This was the first task that I was involved with when
I started at VERCIDA and although it was a timely and tedious task, it taught
me a lot about diversity and inclusion, both inside and outside the workplace,
it also gave me a better understanding of why this is such an important
platform for many who face barriers when researching a potential future
employer and searching for work; it also gave me a chance to learn more about
our members and what they have to offer.
I started at VERCIDA and although it was a timely and tedious task, it taught
me a lot about diversity and inclusion, both inside and outside the workplace,
it also gave me a better understanding of why this is such an important
platform for many who face barriers when researching a potential future
employer and searching for work; it also gave me a chance to learn more about
our members and what they have to offer.
2. Creating a social media campaign to encourage the
transfer of followers from Diversity Jobs to VERCIDA and ensuring audience
engagement with content.
transfer of followers from Diversity Jobs to VERCIDA and ensuring audience
engagement with content.
During my placement I was involved in creating a
variety of social media campaigns for jobseekers, members and potential
members. However, this campaign was an important one, as we needed to ensure
that our followers would transfer from our previous site and social media pages
to our new and updated ones. I helped to create a selection of relevant user
content and paid adverts to encourage our users to transfer to VERCIDA. I also
helped to create a content creation and scheduling timetable that optimised the
posting times for when our users were most active.
variety of social media campaigns for jobseekers, members and potential
members. However, this campaign was an important one, as we needed to ensure
that our followers would transfer from our previous site and social media pages
to our new and updated ones. I helped to create a selection of relevant user
content and paid adverts to encourage our users to transfer to VERCIDA. I also
helped to create a content creation and scheduling timetable that optimised the
posting times for when our users were most active.
3. Managing the process of content sign-off with
contacts from well-known organisations such as Viacom, Bank of England,
Lendlease and more.
contacts from well-known organisations such as Viacom, Bank of England,
Lendlease and more.
I was given the responsibility of working closely
with our members in order to produce articles and receive sign-off for content
that was to be posted on the site. My role gave me the freedom to work
independently alongside our members and this was a very rewarding experience
that gave me first-hand knowledge on how to create professional relationships
with people outside of the organisation. During my time at VERCIDA I built good
relationships with a number of external individuals, this increased my
confidence to liaise with others in a professional manner.
with our members in order to produce articles and receive sign-off for content
that was to be posted on the site. My role gave me the freedom to work
independently alongside our members and this was a very rewarding experience
that gave me first-hand knowledge on how to create professional relationships
with people outside of the organisation. During my time at VERCIDA I built good
relationships with a number of external individuals, this increased my
confidence to liaise with others in a professional manner.
I particularly liked working for an SME (small and medium-sized
enterprise) as I was exposed to all aspects of the organisation and was able to
speak to and learn from members of other teams, creating good working
relationships with them as I assisted them in their role. It also meant that I
was able to be involved in important tasks and discussions concerning the
re-branding of the business and the website, which was an exciting time for
everyone involved.
enterprise) as I was exposed to all aspects of the organisation and was able to
speak to and learn from members of other teams, creating good working
relationships with them as I assisted them in their role. It also meant that I
was able to be involved in important tasks and discussions concerning the
re-branding of the business and the website, which was an exciting time for
everyone involved.
I also loved learning more about diversity and inclusion, as
this is something that I am passionate about; it felt great to work for an
organisation that placed a focused on inclusion and equality. It is thanks to
VERCIDA that I would like to further my knowledge and involvement regarding
diversity and inclusion, both professionally and personally.
this is something that I am passionate about; it felt great to work for an
organisation that placed a focused on inclusion and equality. It is thanks to
VERCIDA that I would like to further my knowledge and involvement regarding
diversity and inclusion, both professionally and personally.
Are you looking for your Year in Business placement? Here is an
article that I put together during my time at VERCIDA, titled ‘5 ways to spot a
great internship’ – https://www.vercida.com/uk/articles/5-ways-to-spot-a-great-internship.
article that I put together during my time at VERCIDA, titled ‘5 ways to spot a
great internship’ – https://www.vercida.com/uk/articles/5-ways-to-spot-a-great-internship.
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