This is a guest post from Sophie Quinn who is studying BSc Management with Marketing (Year in Business) at Royal Holloway and is currently spending her placement year at Winser London. Sophie is working as a Marketing and Social Media Marketing student at the luxurious women’s clothing company founded by fashion industry expert, Kim Winser OBE. Sophie writes very positively about her experience of working in a SME.
joining luxury womenswear brand, Winser London, last June, there has not been a
day where my actions have not had an effect on the company – large or small! As
current Marketing, PR & Social Media Associate, my main responsibilities
cover: the daily management of social media activity; close communication with
the Marketing Manager to develop online and offline strategies; and the
analysis of relevant data, which is then reported to senior members of our
team.
Althoughat first the responsibility in your role may seem daunting, settling
in will happen, whether this is immediate or over time. For
me, it took a month or so before I really got the hang of things, but once
settled, I was confidently contributing my ideas and suggestions, involving
myself in other areas of the business, such as retail and design. Working in an
SME means easy communication between different departments, so potentially, you
could have an impact on the business as a whole – exciting indeed!
is what I love most about my role, and is another benefit of working for
an SME. Early opportunities and a varied workload allows you to make a real
contribution from the get-go, which is definitely a motivating factor to
getting your jobs done! A more thorough understanding of your role and the
company as a whole also encourages your creative and individual flair for
approaching problems.
ownership of the social media has been invaluable in expanding my knowledge of
digital marketing. While previously ignorant of terms such as PPC and SEO, and
oblivious to the world of Facebook and Instagram advertising, my responsibility
in its daily management has allowed me to action strategies learnt from digital
marketing lectures, in order to create engaging content – targeted at the right
consumer, at the right time!
Suchexperience has showed me that social media goes way beyond the odd Instagram
post with quirky caption, and instead expands into a world of analytics and
sponsored ads; highly useful for our growing, digitally-focused world, where
data interpretation and analysis play the key driver behind many digital
marketing campaigns.
year anniversary last March allowed me to get creative with digital ideas for
our celebrations, which were listened to and actioned by senior members of the
team. As a digitally-based company, many of these celebrations were held across
our social media channels, including a #FiveDaysFivePrizes campaign on
Instagram and our first ever Facebook livestream, a Q&A session between
beauty journalist Samantha Freedman and our Founder & CEO, which was
organised and filmed by myself.
originally focusing my applications towards large, consumer-good companies,
working in a different sector than planned has been hugely beneficial in
mapping out where I would like to work after university. Fast paced yet
sometimes challenging, a year in fashion has engaged and excited me – and has
definitely sparked an interest to pursue this industry after graduation!
helping to achieve editorial coverage in magazines and newspapers, sending
press samples to Holly Willoughby’s stylist, through to the execution of press
days and blogger events, I have loved my experience in a sector I never
imagined to lay my placement. I will however add, that although my time here
has been amazing – and the first-hand experience gained has been second to none
– working in an SME has me interested to explore life in a larger company,
particularly within a larger team.
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| Sophie Quinn |
Prior to Sophie’s placement at Winser London, another Royal Holloway Management student, Victoria Taylor completed a Digital Marketing placement with Winser London. You can read more here: https://www.linkedin.com/in/victoria-taylor-46820a97/
We are also delighted that another Royal Holloway Management student, Emelie Udehn , will start a 12 month placement with Winser London as Sophie’s placement finishes.
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